Here's another good article from tne New York Enterprise Report. Anne Holland, the author, has some great tips on using email effectively in your direct sales small business. Thanks Anne for a thoughtful article!
Here's the start of the article...then click on the link to read more
Five Tips on E-mailing Customers October 13, 2004
By: Anne Holland
Good news for small-business owners: According to e-mail usage studies, consumers are most interested in hearing from local businesses they support. In fact, it’s the number one kind of email message people like to receive. Here are five specific tips to help your campaign succeed: 1 Don’t send email to a list of more than 50 people from your own PC or your company’s email server. Email services such as Yahoo! specifically look for bulk sends by amateur mailers and block them automatically as suspected spam.
There are many inexpensive e-mailing services that minimize delivery problems. You upload your list and they send the mail for you. Plus...
Read more by clicking here for The New York Enterprise Report
